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Certificate in Strategy
Module 1: Understanding Value Creation
PDF Download: Understanding Value Creation
How Value is Created in a Modern Business (17:44)
Automotive Case Study Part 1 (24:26)
Automotive Case Study Part 2 (17:23)
How to Measure Employee Value (18:42)
Module 2: Strategy Basics
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What is Strategy? (10:32)
Creating Differentiation (19:04)
Value Creation through Private Equity Model + Case Studies (31:25)
Strategy and Risk Management (19:13)
Module 3: Business Models
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Value Creation: The Basis of Success for Any Business Model (7:24)
What is a Business Model? (9:05)
Understanding the Components of Business Model (35:13)
Themes in Business Models (13:17)
Different Types of Business Models (26:03)
Other Disruptive Business Models (13:24)
Module 4: Mission, Vision, Values
PDF Download: Mission, Vision, Values
PDF Download: Case Studies: Walmart & Apple
What are Mission, Vision, Values (37:20)
Core Values: Case Studies (12:20)
Case Studies: Walmart and Apple (26:54)
Module 5: Strategy Mapping
PDF Download - Strategy Maps
What is a Strategy Map? (18:14)
Intangibles: The Main Driver of the Businesses (13:40)
Value Creation through Strategy Map (14:15)
Case Study: Southwest Airlines (15:32)
Advanced Techniques in Strategy Mapping (17:26)
Module 6: Balanced Scorecard
PDF Download - Balanced Scorecard
Case Study: Southwest Airlines Part 2 (19:17)
Evolution of Balanced Scorecard (26:48)
Four Perspectives of Balanced Scorecard (20:21)
Case Study: Building the Strategy Map (26:13)
Cascading & Alignment (12:30)
Module 7: Enterprise Performance Management
PDF Download - Enterprise Performance Management
Case Study: Veolia Water - PDF for Reading
Why Enterprise Performance Management? (20:46)
Understanding EPR Systems vs EPM (14:24)
Linking Performance to Strategy (31:09)
Veolia Water Case Study (16:34)
Module 8: Value Chain Analysis
PDF Download - Value Chain Analysis
What is Value Chain Analysis ? (17:25)
IKEA Case Study (11:07)
Walmart Case Study (33:30)
Airline Industry Case Study (7:39)
Apple Case Study (12:03)
Module 9: Strategic Thinking
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What is Strategic Thinking? (24:59)
How to Use Thinking Slow and Thinking Fast (12:00)
7 Habits of Highly Effective Strategic Thinkers (52:05)
Applying Strategic Thinking to Your Work-Life Integration (22:02)
Module 10: Porter's Five Forces Analysis
PDF Download - Five Forces Analysis
Understanding the Five Forces (60:00)
Analyzing Industry Profitability (21:08)
Auto Industry and Airline Industry Analysis (10:31)
Module 11: Blue Ocean Strategy
PDF Download - Blue Ocean Strategy
What is Blue Ocean Strategy? (17:58)
Six Principles of Blue Ocean Strategy (32:27)
Profit Model of the Blue Ocean Strategy (15:35)
Blue Ocean Execution Principles (11:16)
Blue Ocean Model in Education (13:04)
Module 12: BCG Matrix
PDF BCG Matrix + Practical Challenges
BCG Matrix + Practical Challenges (119:11)
PDF Download: Understanding Value Creation
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